Ben: Capturing Color

I've been having some difficulty pinpointing the exact shade, tint and hue of paint I need to decorate The Cool House but come June 1st my problems will be solved by Ben.

Ben, or more properly, ben® Color Capture™ is a free iphone app developed by paint manufacturer Benjamin Moore that digitally matches photos to to any one of the 3,300 or so colors in Benjamin Moore’s system. I'll tap the app and let ben do the rest.

Using the iphone camera, I'll snap my inspiration image and zoom in on any part of it.  A strip of colors will appear on the screen under the image, with the closest match highlighted, I can then save my preferred shade to my favorites. Shaking the phone will give me four co-ordinating colors or I can use the app to access the BM full spectrum color wheel. 

Then all I need to do is go to the nearest paint store (using the iphone's GPS system to locate it) and say "I want it this color". Ben should making choosing paint easy and fun, and I'll be downloading it from iTunes first thing Monday morning.