Leisurama Now

While Jake Gorst was over at The Cool House I got him to sign my copy of Leisurama Now: The Beach House for Everyone 1964- that had arrived the previous day. The book by graphic designer Paul Sahre, is a comprehensive look at the Leisurama phenomenon, which for Sahre began the day he started looking for a summer rental on Long Island and wound up at Culloden Shores at Montauk where some 200 Leisurama homes form a beach community.
Gorst, who wrote, directed and produced Leisurama - A documentary, contributed a chapter to Leisurama Now on the architect Andrew Geller who, as a designer for the firm Raymond Loewy Associates, was responsible for making the Leisurama homes both appealing and easily mass-produced.


The mid-century prefabricated homes were sold by Macy's and came complete with a murphy bed, lamps, color-coordinated linens and even a toothbrush. Sadly the one thing Paul Sahre failed to find as he researched his book was an authentic Leisurama toothbrush, but everything else is photographed and documented in the book, which is a nostalgic snapshot of part of the American dream - owning a second home at the beach.